These are signs, acrylic disc, and vinyl squares I designed for Lancôme’s Spring 2018 Gift With Purchase promotion. Using brand-provided assets, I designed signage that complies with Nordstrom’s branding guidelines for in-store promotional signage. This feature includes a large promotional sign, an acrylic disc, a small product sign, and vinyl fixture squares.

This particular promotion was in both the V1 and Endcap positions, so I created a suite of signage to cover all possible signage needs, which varied store to store.

Click on any image below to see it larger.

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Lancôme Spring 2018 GWP V1 Feature Wireframe

This is where the design starts. Using a Nordstrom standard template, I laid out the pieces needed for this promotion. This wireframe is then distributed to stores along with the signs themselves so employees will know what is required.

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V1 Feature Signage

Here are the signs I laid out live in store, photographed inside Nordstrom Store 4 in downtown Bellevue at Bellevue Square Mall. This position is in the heart of the Beauty department where it will be seen by everyone who walks through the store.

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Large Feature Sign and Acrylic Disc

This is a detail shot of the large promotional sign and the acrylic disc. The photos for the signs are provided by each brand, and I created signs in InDesign. The files are then sent to brand representatives for approval, then sent to one of several local commercial printers for creation and distribution.

The acrylic discs are transparent, with a printed vinyl graphic face-mounted to the back of the disc.

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7x11 Product Sign and Vinyl Squares

Here is a detail shot of the 7x11 product sign I designed, as well as the vinyl fixture squares.

Since this is a limited time promotion, I chose to use the same cherry red color as some of the giveaway bags, This color was bright, cheery, and attention-grabbing, perfect for a gift with purchase promotion.

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Lancôme Spring 2018 GWP Endcap Feature Wireframe

This promotion occupied both the V1 and Endcap spots, so I created signage to fill every need. This wireframe shows the required pieces for an Endcap feature.

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Product Endcap Display

Here is a sample endcap, as seen in Store 4 in Bellevue. Tucked behind the GWP products is the 11x16 sign I designed.