These are signs and a three-panel acrylic fixture topper that I designed for a long-term (MALIN+GOETZ) fixture in Men’s Grooming. Using brand-provided assets, I designed signage that complies with Nordstrom’s branding guidelines for in-store promotional signage.
Click on any image below to see it larger.
(MALIN+GOETZ) Fixture Wireframe
This is where the design starts. Using a Nordstrom standard template, I laid out the pieces needed for this promotion. This wireframe is then distributed to stores along with the signs themselves so employees will know what is required.
Acrylic Tower Topper
This is the mockup of the acrylic tower topper. These are composed of three panels—one in the center with the bottle pattern applied to both sides, and then matching white panels on front and back with the brand name featured.
(MALIN+GOETZ) Fixture in Store
This is a photograph of the fixture signage that I designed, live inside Nordstrom Store 1 in downtown Seattle. I created the artwork for the tower topper, as well as for all four 7x11 product signs.
Tower Topper Detail Shot
A close-up photo of the tower topper and one product sign.