These are signs and an acrylic disc I designed for Shiseido’s Spring 2018 Gift with Purchase promotion. These were designed using brand-provided assets, and it was my job to reformat the assets and design signage with them that complies with Nordstrom’s branding guidelines for in-store promotional signage.
Click on any image below to see it larger.
Shiseido GWP Wireframe
This is where the design starts. Using a Nordstrom standard template, I laid out the pieces needed for this promotion. This wireframe is then distributed to stores along with the signs themselves so employees will know what is required.
Endcap Signage
Here is the sign I laid out live in store, photographed inside Nordstrom Store 1 in downtown Seattle. To the right are the gift bags distributed for this promotion.
Acrylic Disc and 11x16 Sign
Perched atop a column feature full of GWP products are the 11x16 sign and the acrylic disc I designed. Photographed in Nordstrom Store 1 in downtown Seattle.
The acrylic discs are transparent, with a printed vinyl graphic face-mounted to the back of the disc.
Column Fixture and Signage
This column fixture in Nordstrom Store 1 is filled with products for the Shiseido Spring 2018 GWP promotion. Signs that I designed can be seen at the top.